Paid search
Paid search that knows what organic already wins.
Google Ads and Microsoft Ads managed for return on spend, and planned alongside your SEO and AI visibility so every pound goes where it actually adds customers.
Paid search is still one of the fastest ways to reach buyers with clear intent. It's also easy to waste money on: bidding on searches you'd win organically, or on terms that never convert.
Because we also run your organic and AI visibility, we can see the whole picture and put paid budget where it adds the most.
What's included
Account audit
Structure, tracking, wasted spend and missed opportunities in your current account.
Conversion tracking
Accurate measurement of leads and sales, so decisions are based on results.
Campaign build and management
Search, Performance Max and Microsoft Ads campaigns structured around your goals.
Ad copy and landing pages
Clear, tested messaging and landing pages that convert.
Budget and bidding
Spend moved toward what works, reviewed weekly.
Joined-up reporting
Paid results shown alongside organic and AI visibility, so you see total performance.
How it works
Audit
Find wasted spend and missing tracking.
Rebuild
Fix tracking and restructure campaigns around intent.
Optimise
Weekly bid, budget, keyword and ad improvements.
Report
Monthly reporting on cost per lead, sales and return.
Who it's for: Businesses spending on Google or Microsoft Ads who want clearer returns, and those launching paid search for the first time.
Questions about paid search
Do you manage Google Ads and Microsoft Ads?
Yes, both, including Search and Performance Max campaigns.
Is there a minimum ad spend?
No fixed minimum. We'll tell you honestly if your budget is too small to learn from, and how to make the most of it.
Why plan paid search with SEO and AI visibility?
So you don't pay for clicks you'd win anyway, and so paid campaigns can fill gaps where organic and AI visibility are still building.