Questions and answers
AI search, AEO and GEO: your questions answered.
Everything people ask us about getting found in ChatGPT, Perplexity, Gemini and Google's AI, our free audit, and how we work.
AI search, AEO and GEO
What is AI search optimisation?
AI search optimisation is the work of making sure AI assistants such as ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and Google AI Overviews understand your business and name it when people ask questions in your category. It combines answer engine optimisation (AEO) and generative engine optimisation (GEO) with strong SEO foundations.
What's the difference between AEO, GEO and SEO?
SEO gets your pages ranked in search results. AEO (answer engine optimisation) makes your content the direct answer in snippets, voice results and AI Overviews. GEO (generative engine optimisation) gets your brand named and cited inside answers written by AI assistants. They work as layers of one plan. Read the full comparison.
Is GEO the same as AI SEO, AIO or LLMO?
Broadly, yes. AI SEO, AIO (AI optimisation), LLMO (large language model optimisation) and LLM SEO are all names for the same goal: being mentioned and cited in AI-generated answers.
How do I get my business mentioned in ChatGPT?
Make your business easy to understand by describing it the same way everywhere, get named on the third-party sites AI assistants already cite in your sector, publish pages that answer buyers' real questions directly, and track the results monthly. See the step-by-step guide.
Why does my business rank on Google but not appear in ChatGPT?
Google ranks pages; AI assistants recommend brands they're confident about. Inconsistent descriptions of your business, few mentions on trusted third-party sites, and pages that don't answer buyer questions directly are the usual causes.
Can I pay to appear in AI answers?
Not in the organic answers. Some AI platforms are testing labelled ads, but the recommendations an assistant writes come from what it understands and trusts about your business. That's what our work improves.
Do I still need SEO if I invest in GEO?
Yes. Many AI assistants search the web before answering and prefer pages that are well structured, fast and trusted. Strong SEO makes GEO work better, which is why we plan them together.
The free AI search audit
What's included in the free AI search audit?
We run 20 to 40 of your buyers' real questions across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews; measure your share of answer against named competitors; record every source the assistants cite; diagnose why you're missing; and give you a ranked list of fixes plus a walkthrough call. See exactly what we check.
Is the audit really free?
Yes, with no obligation. The report is yours to keep whether or not you work with us afterwards.
How long does the audit take?
We aim to deliver the report within five working days of agreeing your question list, then walk you through it on a call.
Do you need access to my website or accounts?
No. The audit looks at you from the outside, the way a buyer would. Sharing analytics is optional and only needed if you want AI referral traffic included.
Working with AI Search Co.
What does an AI search agency do?
An AI search agency measures how AI assistants describe and recommend your business, then improves it: fixing how your business is defined across the web, creating content that answers buyer questions, earning mentions on sources AI trusts, handling technical fixes and reporting on share of answer and citations.
Which AI assistants do you track?
ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and Google AI Overviews and AI Mode, plus others where they matter in your market.
How long does it take to show up in AI answers?
Assistants that search the web live can reflect changes within weeks. Answers based on a model's training data move more slowly, often over months. Most clients see first movement within one to three months.
How do you measure AI visibility?
Share of answer (how often you're named across your buyers' questions), citations (which pages and sources are quoted), sentiment (recommended or just mentioned) and AI referrals (visits and leads from AI assistants).
What does the AI Search agent do?
Every client gets an AI agent that checks AI answers in their category daily, flags new citations, lost mentions and competitor moves, and carries out tasks your strategist approves, such as content updates, schema changes and outreach drafts. Every action is logged where you can see it.
Do you guarantee results?
No honest agency can guarantee what an AI assistant will say. We guarantee clear measurement, a focused plan and transparent reporting, so you can see exactly what's changing.
What else do you offer besides AI search?
Fractional marketing leadership, digital PR and SEO, and paid search, all planned alongside your AI visibility so every channel pulls the same way.
How much does AI search optimisation cost?
It depends on your market, competition and how much you'd like us to handle. After the free audit we'll propose a monthly scope with a clear price, based on the fixes that matter most for you.
Who do you work with?
B2B SaaS companies, professional services firms such as law, accountancy and consultancy, ecommerce brands, and founders who want their business named when buyers ask AI. We're based in the UK.