Fractional marketing
Senior marketing leadership, without the full-time hire.
A fractional marketing lead joins your team for a set number of days a month. They set the strategy, run the plan and make sure every channel, from AI search to paid ads, pulls the same way.
Many growing businesses need senior marketing thinking long before they need, or can justify, a full-time marketing director. Others have a capable team but no one setting direction.
A fractional lead fills that gap: experienced, accountable and embedded in your business, with the AI Search Co. team behind them for specialist work.
What a fractional lead does
Marketing strategy
Positioning, audiences, channels and budget set out in one plan your team can follow.
Planning and priorities
A quarterly roadmap with clear goals, owners and measures.
Team leadership
Direction and coaching for your in-house marketers and freelancers.
Agency and supplier management
Briefing, reviewing and holding partners to account, including us.
AI search built in
Your strategy accounts for how buyers now research with AI, not just Google.
Board-ready reporting
The numbers that matter, explained clearly to founders and leadership.
How it works
Discovery
We learn your business, numbers, team and goals.
Strategy
A clear plan and the first 90 days of priorities.
Embed
Your lead works with your team on agreed days each month.
Review
Quarterly reviews of results, budget and direction.
Who it's for: Founder-led and growing businesses without a senior marketer, and teams that need direction more than extra hands.
Questions about fractional marketing
What is a fractional marketing director?
A senior marketing leader who works with your business part-time, typically a set number of days per month, giving you strategic leadership without the cost of a full-time hire.
How many days a month do we get?
It's agreed to suit your needs, usually anywhere from two to eight days a month, and can change as you grow.
Can the fractional lead manage our existing agencies?
Yes. Managing and briefing partners is a core part of the role, so every supplier works from the same plan.